Presenters
Speakers:
David Fall
Chief Growth and Strategy Officer
Brendan Locke
VP Category Management | Dedicated
How to win the trip in 2027. Advantage360™ Proprietary Shopper Study live event
The shopper adapted in 2026. Here’s how to win the trip in 2027. Join us, Thursday, Oct. 29 at 1 p.m. ET, for this exclusive live event.
Understanding your shopper is key to gaining their basket. We share insights and explore the forces reshaping how consumers shop, eat, and make purchase decisions as households continue to adapt to changing economic realities, evolving routines, and new expectations around value, convenience, and quality. We'll examine the trends most likely to influence retailer choice, shopper engagement, and growth in the year ahead.
Why attend
- Meet the Adaptive Shopper. Shoppers aren’t cutting back everywhere — they’re reallocating, trip by trip, between value, convenience and quality. We’ll show you what that looks like by channel.
- See why loyalty got harder to earn. Single-store loyalty just hit an eight-year low (23%). We’ll break down what’s replaced it and what that means for how you compete.
- Get a channel-by-channel playbook. Mass, Food, Club, Discount and Specialty each win a different mission. We’ll show you what wins each one, and what it takes to grow the basket once shoppers are inside.
- Know which claims actually move product. Clean label, sourcing and nutrition claims carry very different weight depending on the retailer and the shopper’s mission. We’ll show you where to lead.
- Leave with a 2027 starting point, not just data: where to sharpen assortment, pricing and promotion first.
Who should attend
- Category management and insights leaders at CPG brands and retailers
- Brand marketing and retail sales teams building 2027 plans now
- Merchandising and shopper marketing teams setting assortment, pricing and promotion strategy
- Executives who need a clear read on where the shopper and the market are headed
Advantage360™ Proprietary Shopper Study live event
The shopper adapted in 2026. Here’s how to win the trip in 2027. Join us for this exclusive live event. All our releases, your 2027 playbook. Thursday, Oct. 29 at 1 p.m. ET.
Understanding your shopper is key to gaining their basket. We share insights and explore the forces reshaping how consumers shop, eat, and make purchase decisions. As households continue to adapt to changing economic realities, evolving routines, and new expectations around value, convenience, and quality, we'll examine the trends most likely to influence retailer choice, shopper engagement, and growth in the year ahead.
Why attend
- Meet the Adaptive Shopper. Shoppers aren’t cutting back everywhere — they’re reallocating, trip by trip, between value, convenience and quality. We’ll show you what that looks like by channel.
- See why loyalty got harder to earn. Single-store loyalty just hit an eight-year low (23%). We’ll break down what’s replaced it and what that means for how you compete.
- Get a channel-by-channel playbook. Mass, Food, Club, Discount and Specialty each win a different mission. We’ll show you what wins each one, and what it takes to grow the basket once shoppers are inside.
- Know which claims actually move product. Clean label, sourcing and nutrition claims carry very different weight depending on the retailer and the shopper’s mission. We’ll show you where to lead.
- Leave with a 2027 starting point, not just data: where to sharpen assortment, pricing and promotion first.
Who should attend
- Category management and insights leaders at CPG brands and retailers
- Brand marketing and retail sales teams building 2027 plans now
- Merchandising and shopper marketing teams setting assortment, pricing and promotion strategy
- Executives who need a clear read on where the shopper and the market are headed
Spots are limited. Register today.
DATE
Thursday, October 29
TIME
1:00 - 2:00 pm ET
All our releases, your 2027 playbook.
